Measuring Brand Personality to Sharpen Marketing Campaigns
The dueling campaigns typify the power of brand personalities, but in an era when companies spend millions trying to bond with their customers, how much does their brand personality matter? The authors of this paper developed a model to answer that

Your Year-End Fundraising Appeal Succeeded Now What?
Here are a few quick and proven ways to elevate the results in 2014. Every organization utilizing a single year-end appeal has different levels of resources available to move to the next level. None of these organizations will be able to match the local

Excellence in safety leads to excellence in business 2014 Safe Employer Award winner
Creating a positive safety culture in an organization takes work. It requires having senior leaders who behave as role models, inspire others, communicate their vision clearly, seek creativity and innovation and empower workers to take measures to make the