Archive for September 9, 2016

5 Data Management Challenges Facing Small Business Owners

5 Data Management Challenges Facing Small Business Owners
As small business owners, we generally wear all the hats. And if we ve grown to where we aren t wearing all the hats at the same time, we at least rotate through them a few times a month. One hat that is becoming increasingly important – and scary

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When Implementing People-Based Marketing, Getting The Technology Right Isn t the Hardest Part

When Implementing People-Based Marketing, Getting The Technology Right Isn t the Hardest Part
Before going to that extreme, it s important to consider a couple of questions. Does the current organization structure allow marketers to easily collaborate and coordinate across product and business unit silos to deliver a customer-centric (vs.

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